About Graphicways Design
Two generations. One creative vision.Three decades of building brands that last.
Graphicways Design is a full-service creative agency that delivers the resources of a large firm with the personal attention of a boutique studio. Voted Best Graphic Designer in the Milford area for five years running, we've built our reputation on work that gets noticed and on relationships that last. Every client works directly with the people doing the work for clear, uncomplicated, direct communication.
Michele Kelly
Creative Director & Founder
For over three decades, Michele Kelly has helped businesses transform ideas into identities and brands into legacies. As the founder and creative force behind Graphicways Design, she specializes in strategic design that drives visibility, credibility, and emotional connection across both print and digital platforms.
Michele's work is defined by a unique blend of artistic intuition and strategic discipline. Whether she's helping a startup launch its first brand or guiding an established organization through a refresh of a decades-old identity, her work is known for its clarity, polish, and staying power. Her portfolio spans branding, brochures, websites, email marketing campaigns, and annual reports, each piece part of a cohesive brand identity built to last.
She collaborates with a wide range of clients, from medical practices and nonprofits to financial services firms, municipalities, and tech startups, helping each one clarify its message and visually express its values. As a woman-owned, family-run business rooted in the Connecticut community, Graphicways reflects Michele's passion for supporting small businesses and nonprofits with branding that tells a compelling story and delivers real results.
Before founding Graphicways, Michele served as Art Director at Southern Connecticut Gas, where she designed shareholder reports and customer print campaigns and led brand redesigns for multiple subsidiaries. That experience sharpened her ability to meet tight deadlines, solve complex problems, and guide creative strategy at the executive level. She holds a B.S. in Graphic Design from the University of Bridgeport, with a minor in photography.
Michele is a past president and current Director-at-Large of the Network of Executive Women, and serves actively with both the Milford and Orange Chambers of Commerce. She was also recognized as a Constant Contact All Star, placing in the top 10% of the platform's global user base for email marketing performance.
Samantha Pisano
Creative Director
Samantha Pisano brings bold design thinking and digital-native strategy to every brand she touches. As Creative Director and partner at Graphicways Design, she specializes in helping small businesses, nonprofits, and tech companies build cohesive brand identities that work across every platform, from websites and social media to print and email marketing.
What sets Samantha apart is her ability to bridge traditional design excellence with modern digital strategy. She doesn't just create beautiful visuals. She makes sure your brand voice stays consistent everywhere your customers see you. Her design style is bold, confident, and modern, but always balanced with strategic discipline. Every design decision serves a purpose.
Before becoming Creative Director at Graphicways, Samantha built her expertise across a range of industries. She managed editorial design for luxury lifestyle magazines as Assistant Art Director at Cottages & Gardens Publications, developed tech sector branding at Kitchen Brains, and founded her own design and social media agency, Pixel Paragon, in 2017 in North Carolina. When she came back to Connecticut, she merged with Graphicways in 2020 to bring the next generation of creative leadership into the firm.
In 2022, Samantha was honored as one of Milford's 40 Under 40. She is a member of the Network of Executive Women and serves as their Social Media Chair, continuing to expand Graphicways' digital capabilities while maintaining the agency's tradition of award-winning work.
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